Microsoft · Campaign case study

Paid amplification at scale.

107.8M impressions · 852K clicks · 1.35M engagements

Campaign period: 18 June 2025 — 18 August 2026

Portfolio overview

Broad reach translated into sustained response.

£1.59M

Spend

Across 25 campaigns

107.8M

Impressions

£14.76 CPM

852K

Total clicks

0.79% aggregate CTR

1.35M

Engagements

1.25% engagement rate

557K

Landing-page clicks

65% of reported clicks

787

Ad sets

98% completed

Objective mix

Each objective played a different role.

89%

Website visits carried the scale

93.1M impressions and 532K clicks came from activity focused on website visits.

5.5%

Engagement generated strong interaction

The engagement objective delivered a 5.5% CTR and £0.32 cost per reported click.

2.0M

Video added meaningful viewing scale

Video-view objective activity generated 2.0M reported video views.

Investment concentration

Two event waves carried more than half of investment and reach.

Q3 and Q4 EMEA Events Amplification & Acquisition together contributed the largest share of programme activity.

52%of total spend

60%of impressions

47%of clicks

Response outlier

Executive boosting delivered standout response.

Q4 UK Darren Exec Boosting

10.3%reported CTR

£0.12cost per reported click

145K total clicks · 11.4K landing-page clicks

Executive presenting during a video campaign

Video contribution

Video added meaningful viewing scale.

15.9Mplays

4.13Mviews

209Kcompletions

26% play-to-view rate

5% view-to-completion rate

64 video-view ad sets

Campaign impact

A scaled programme with broad reach, strong engagement and clear campaign standouts.

107.8Mimpressions

1.35Mengagements

557Klanding-page clicks

Figures and campaign details are reproduced from the case study supplied by Vikas Singh.