About Vikas Singh

Paid social,
made accountable.

I help brands turn paid social into focused, measurable growth through clear strategy, disciplined testing and thoughtful optimisation.

My career has moved from hands-on marketing and e-commerce into digital marketing leadership and paid social analysis. Today, as a Senior Analyst at dentsu, I work across campaign planning, creative testing, reporting and multi-market execution.

I believe strong performance comes from connecting media, creative and audience insight—not from chasing isolated metrics. The goal is always useful learning, responsible decisions and campaigns that move the business forward.