VIKAS•Let's talk

I turn paid social into growth.

A performance marketer helping ambitious brands make better campaign decisions—from strategy and creative testing to optimisation and global delivery.

View my work
Vikas Singh seated on a sofa

Performance highlights

Campaign impact, at a glance.

Verified campaign figures can be added and updated from the dashboard.

Amount spent$15MCampaign highlight
ROAS12.16Campaign highlight
Impressions150MCampaign highlight
Leads43087Campaign highlight

I work on

Career journey

Experience & education.

A foundation in business and digital marketing, developed through hands-on roles across paid social, e-commerce and performance strategy.

01

Experience

Senior Analyst — Paid Social

dentsu

Digital Marketing Manager

TrilliantDigital

E-commerce Marketing Executive

Royaloak Incorporation Pvt. Ltd.

Marketing Executive

MetroSaga

02

Education

Executive MBA

Alliance University

Bachelor’s degree · Business Administration and Management

CMR Group of Institutions

Core capabilities

Skills.

01Content & Branding
02Media Planning
03Performance Marketing
04Growth Marketing
05Marketing Strategy
06Brand Management
07Social Media & Strategy

Meta credentials

Certificates.

Professional learning across media buying, planning and creative strategy.

Meta Media Buying

Meta

Meta Media Planning

Meta

Meta Creative Strategy

Meta

Tools I work with

Stack.

AI & Productivity

ChatGPT logoChatGPTClaude logoClaudeGemini logoGemini

Creative & Content

Canva logoCanvaDaVinci Resolve logoDaVinci Resolve

Performance Marketing

Meta logoMetaLinkedIn logoLinkedInX logoXSnapchat logoSnapchatPinterest logoPinterestTikTok logoTikTok
Paid Social ✦ Performance Marketing ✦ Creative Testing ✦ Global Campaigns ✦

Capabilities

How I help brands
move forward.

01

Paid Social Strategy

Channel planning, audience architecture and campaign structure designed around meaningful business outcomes.

02

Creative Testing

Clear testing roadmaps that turn creative hypotheses into useful, repeatable learning.

03

Campaign Optimisation

Hands-on account management focused on pacing, efficiency, signal quality and continual improvement.

04

Global Execution

Coordinated delivery across markets, platforms and teams without losing local context.

Selected work

The thinking
behind the results.

Campaign case studies

Selected performance results are protected to respect client confidentiality.

Enter work room